About Us
Embracing Adira: A Journey from Corporate Life to Crafting Empowering Jewellery
In a world brimming with conventional paths, I dared to step off the beaten track. Leaving behind the comfort of a stable job at one of the Big 4 firms, I embarked on a journey fueled by my values, passion, and an unwavering vision for my jewellery brand, Adira.
The pivotal moment came when I stood at the crossroads, having secured admission into four of London's prestigious business schools. Despite this achievement, I questioned the conventional trajectory and opted for a different route. Instead of pursuing a master's degree, I delved into online courses at the London College of Fashion, seeking to deepen my knowledge of social media—a decision that would prove instrumental in shaping the future of Adira.
The allure of entrepreneurship had always beckoned me. I craved the rollercoaster ride of highs and lows, the thrill of building something from the ground up. It's a path that demands resilience, a mental fortitude that withstands judgment and the absence of stability. The 20s, I realized, are for taking risks, for exploring uncharted territories, and for embracing the mantra of having no regrets.
Jewellery, for me, transcends mere adornment; it is an emotion woven into the fabric of life. Influenced by my mother's love for jewellery, I recognized its transformative power. With unwavering support from my family, especially my biggest cheerleader, my mother, I decided to channel this passion into creating Adira.
Adira, meaning Bold, Noble, Powerful women, embodies the spirit of empowerment. It's not just about crafting jewellery; it's about encapsulating a mindset—a bold and sassy attitude that encourages women to be themselves. My family's unwavering support has been the bedrock upon which Adira stands, a testament to the strength that comes from embracing one's dreams.
In a market saturated with traditional designs, Adira seeks to bring a breath of fresh air with modern, beachy vacation vibes—jewellery that resonates with the bold, contemporary Indian woman. It's about more than just accessorizing; it's about expressing individuality, confidence, and a commitment to being unapologetically oneself. We use Japanese beads and natural gemstones, a combo that’s rare to find and are considered the highest quality beads. We also have 18k gold plated collection.
So, to all the women out there, be bold, be sassy, be Adira. Let our pieces be an extension of your unique story, an affirmation of your strength, and a celebration of your individuality. Life is too short for regrets; instead, let's adorn ourselves with the jewels that speak to our souls and amplify our essence.
In a world brimming with conventional paths, I dared to step off the beaten track. Leaving behind the comfort of a stable job at one of the Big 4 firms, I embarked on a journey fueled by my values, passion, and an unwavering vision for my jewellery brand, Adira.
The pivotal moment came when I stood at the crossroads, having secured admission into four of London's prestigious business schools. Despite this achievement, I questioned the conventional trajectory and opted for a different route. Instead of pursuing a master's degree, I delved into online courses at the London College of Fashion, seeking to deepen my knowledge of social media—a decision that would prove instrumental in shaping the future of Adira.
The allure of entrepreneurship had always beckoned me. I craved the rollercoaster ride of highs and lows, the thrill of building something from the ground up. It's a path that demands resilience, a mental fortitude that withstands judgment and the absence of stability. The 20s, I realized, are for taking risks, for exploring uncharted territories, and for embracing the mantra of having no regrets.
Jewellery, for me, transcends mere adornment; it is an emotion woven into the fabric of life. Influenced by my mother's love for jewellery, I recognized its transformative power. With unwavering support from my family, especially my biggest cheerleader, my mother, I decided to channel this passion into creating Adira.
Adira, meaning Bold, Noble, Powerful women, embodies the spirit of empowerment. It's not just about crafting jewellery; it's about encapsulating a mindset—a bold and sassy attitude that encourages women to be themselves. My family's unwavering support has been the bedrock upon which Adira stands, a testament to the strength that comes from embracing one's dreams.
In a market saturated with traditional designs, Adira seeks to bring a breath of fresh air with modern, beachy vacation vibes—jewellery that resonates with the bold, contemporary Indian woman. It's about more than just accessorizing; it's about expressing individuality, confidence, and a commitment to being unapologetically oneself. We use Japanese beads and natural gemstones, a combo that’s rare to find and are considered the highest quality beads. We also have 18k gold plated collection.
So, to all the women out there, be bold, be sassy, be Adira. Let our pieces be an extension of your unique story, an affirmation of your strength, and a celebration of your individuality. Life is too short for regrets; instead, let's adorn ourselves with the jewels that speak to our souls and amplify our essence.